Making complex
products feel effortless
I bring together product thinking, UX strategy, and design execution to solve complex problems and create impactful digital experiences.
I work at the intersection of user needs, business goals, and technology, helping teams build products that are both functional and meaningful.
Past clients include
Selected work
-
A simpler day for sellers
Orange · Vendor App2026Redesigning the internal app Orange Maroc's sellers use across the country.
Currently in design, for 1,600+ sellers.
-
321 171,65228 171,65220 400,00661 200,00321 171,65
Corporate banking at scale
Crédit du Maroc · MyCDM Entreprise2022 – 2026Dedicated designer on the bank's corporate platform, turning slow, one-by-one tasks into bulk actions.
Sign a whole batch of operations with one approval.
Pay road tax for 150+ vehicles with one file upload.
Used by 5,000+ large companies.
-
Security without the friction
Crédit du Maroc · Safe Connect2023The authentication app that approves every MyCDM Entreprise transaction with a tap and a PIN.
Stronger security for every MyCDM Entreprise user.
Adopted by all of them, set up on their own.
-
Making the bank's offer easy to find
Bank of Africa · Website2022Rebuilt the site's structure during the bank's rebrand, so every product and service is clear and easy to reach.
Launched and still live today.
Most of these projects are protected by NDA. I'm happy to walk you through them in a call.
How I work
-
I map users, flows, rules and constraints first, through research, audits and workshops, so every decision rests on how the product really works.
-
Clear structure, progressive disclosure and consistent patterns make dense products easy to use, without hiding what expert users need.
-
Workshops, shared prototypes and regular check-ins keep product, business, IT and compliance moving in the same direction.
-
Tested flows, clear specs and reusable components that engineering can build, ship and grow over time.
Career
MobiblancSenior Product Designer · Consultant
Present
FreelanceUser Experience Designer
2018 - 2021
Certifications
- Conducting Usability Testing2022
- 21st Century Design with Don NormanMasterclass2020
- Going from UX to Service DesignMasterclass2019
- Human Computer Interaction2019
- Mobile User Experience Design2019
- User Experience2019
Contact
Let's work together
Have a complex product that needs to feel simple? I'd love to hear about it.